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Canadian Diabetes Association – St.John’s and Metro Area (Marketing Volunteer)

Organization Name: Canadian Diabetes Association – St.John’s and Metro Area
Opportunity Title: Marketing Volunteer
Category: Communications / Marketing / Media
Commitment: 6 months to 1 year
Start Date: March 1, 2016
End Date: May 31, 2016

Opportunity Description:

Position Marketing Volunteer Region/Location St. John’s Newfoundland   Commitment March 2016 – May 2016 Length of Time Approx. 3 hrs/wk Staff Partner Coordinator of Individual Giving POSITION OVERVIEW The purpose of this role is to develop and implement a marketing plan for the Canadian Diabetes Association’s 2016 Walk for Diabetes. KEY RESPONSIBILITIES 1.      Raise awareness and draw participants for the 2016 Walk for Diabetes. a.      Build and execute a plan to utilize the Association’s marketing collateral to encourage registration in the program b.     Create media releases and matter stories to secure earned print and online media for the program c.      Devise and implement a social media strategy across appropriate channels for the audience 2.      Develop and track effectiveness of the marketing efforts including the preparation of a final report 3.      Collaborate with Coordinator of Individual Giving to work within the modest budget to cover all marketing activities 4.      Provide standard updates to staff partner on through regular communication and/or meetings INITIAL IMPACT  The impact of marketing efforts include: 1.     The awareness and participation, by individuals, in the Association’s programs and activities will increase 2.     Raising of funds for the association SUSTAINED OUTCOMES  1.     Increase in community presence for the Association 2.     Increase in community fundraising BENEFITS 1.      Play an integral role by engaging communities into the mission, vision, and values of the CDA 2.      Have a positive impact on the quality enhancement of life for people affected by diabetes 3.      Enhance your portfolio and Resume and gain skills directly related to the field of Marketing and Communications 4.      Showcase your mad marketing skills! TRAINING 1.      Atlantic Orientation 2.      Position-specific Orientation   in-person/skype/phone a.      Project Background b.     Association Style Guide SUPPORT 1.      Staff partner will be available for ongoing check-ins via email, phone, Skype or in person. 2.      The Marketing Guru will have access to a suite of collateral including a buckslip, poster, brochure etc, Regional face book page, etc. SKILLS 1.      Ability to take initiative and be self-directed 2.      Ability to create and implement a robust marketing plan with a modest budget 3.      Excellent attention to detail 4.      Proficiency in the MS Office suite of desktop applications, online resources and social media 5.      Strong organizational and administration skills 6.      Experience with media relations an asset QUALIFICATIONS 1.      1+ year of paid or non-paid experience in related field or post-secondary education in related discipline

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29 Pippy Pl, St. John’s, NL

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